With online mediums contributing to the creation of good customer bases, auto dealers are compelled to intelligently experiment with various digital marketing strategies. Hence, it becomes important for them to evaluate these strategies from the standpoint of user engagement and conversion. Having a solid analytical program in place, auto businesses can greatly improve their marketing efforts, thus, resulting in improved usability of website, user experience, brand reputation, ROI, etc.

Online data is easy to track and record
The online data created by various marketing strategies can be easily tracked and recorded. Moreover, the online data is very much accurate and genuine. This helps when truly analyzing your strategies. Also, there are many web analytical tools available that can help you analyze and measure the tracked and recorded data.

Evaluate various web metrics on a monthly basis
Evaluating various web metrics on a regular basis – we suggest monthly – is important not only for assessing the success of the campaign but also to determine spending on each campaign. Take a look at the traffic (and more importantly genuine leads) you are getting through various channels and see which is helping you the most. In general, we get traffic in 3 different ways – direct, through referrals and through search engines.

• Direct traffic
Direct traffic is the number of visitors who directly come to your website (i.e., they are already familiar with your business). Hence, website traffic speaks up for how familiar your targeted audience is with your business. On analyzing website traffic in detail, you can get information from unique visits, repeated visits, subscribers, page views per visit, time spent on each page, bounce rate, internal keywords searched, etc.

By knowing the above mentioned details, you can assess the popularity of the pages on your website, what internal keywords are searched for and what content on your site is the most popular. By knowing this you can develop related content that your visitor is looking for.

• Traffic through referrals
Analyze traffic coming from various referral sources – display banner ads, social media, article directories, auto forums, etc. Know where the back links that are coming to your website are from. Count the number of back links and also measure the quality of these back links. This will help you refine your PR and advertising strategies.

• Search engine traffic
Search engines are the gateways for your auto business to get introduced to a big chunk of your audience. Hence, the traffic from search engines is a key metric in revealing the extent of your website’s online visibility. Search engine traffic can be from organic search rankings or PPC ads. People consider SEO and PPC results to be genuine and thus, rely more on them to make a purchase or to contact a business.

According to a study conducted by Polk and autotrader.com, around 70% of car buyers use search engines to get information about auto dealerships.

o Organic traffic and conversion rate lift
As organic rankings are not paid, any traffic coming from organic results speaks to the credibility of your business. As search engines are the major tools for drawing traffic to your website, it is important to see how much of the traffic coming from search engines is getting converted in to leads or conversions.

Also, it is important to see if the traffic is increasing or decreasing over a period of time, as the organic search engine rankings are highly variable (due to SE algorithms or competitors strategies).

Since search engine traffic is crucial for a business’s success, an in-depth analysis of recorded data can help you know important details about your SEO marketing strategy.

o PPC traffic and conversion rate lift
As PPC is a paid campaign, it becomes imperative to measure the traffic and number of conversions resulted from the PPC ads. Knowing the increase or decrease in conversion rate will help you in deciding whether to continue or hold the campaign, and also identify the areas that need to be improved.

Also, one can measure the search engine traffic (organic or PPC) based on the keywords. See what kind of keywords (industry specific, generic and location based); drive more traffic to your website.

Mobile site traffic
Mobile searches are increasing rapidly. Hence, it becomes very important to check as to how successful your mobile website is at drawing in traffic. Mobile site traffic is a critical parameter that suggests the extent of your mobile web visibility and the degree of user experience your mobile site is providing. These two parameters speak for the easy reach of your auto dealership and better presentation of your products, respectively.

Correct the loopholes in your marketing strategy
Analyzing various metrics will help you measure the success of your marketing strategies and also lets you know about the necessary improvements to be made to generate a higher number of conversions. It will also help you optimize your strategies by closing loopholes and implementing ideas that work and engage customers.

Analyze the performance by establishing sales objectives
Having understood all the above web metrics, you can now evaluate what strategy works better for your established sales objective. A strategy that can bring higher conversions can be adopted to meet the required sales targets. And, other strategies can be used to create awareness about your business.

Measuring and evaluating your digital marketing performance through analyzing various web metrics will help you develop more matured and customer centric marketing strategies. This will not only help you target your customers better, but also increase your ROI.

Car lifts, automotive lifts, truck lifts, and motorcycle lifts can all play an important role in a home or commercial garage. However, it is important that they match the vehicles you’re working on, the space you’re working in, and the type of repairs you’re doing. Otherwise, the job will become far more difficult and even dangerous if you choose the wrong type of lift. Luckily, as long as you understand what to look for, you’ll be sure to find the right lift for your needs.

Comparing Car Lifts/Automotive Lifts/Truck Lifts/Motorcycle Lifts

Be sure to watch out for poor quality and super inexpensive car lifts as well as overpriced models. This is why it’s important to purchase from a reputable dealer. Otherwise, you could be stuck with one of the hundreds of fly-by-night companies. While some of these appear to offer quality products, they’ve only been in operation for a few years, so there’s no way to tell how long their car and truck lifts will last.

The other issue with purchasing from new dealers is that a majority of the products they offer aren’t ISO-9001 compliant. In fact, many of these dealers bring machines from Asia, place their stickers on them, and put them up for sale. These automotive lifts often fall far below national standards in terms of safety and quality.

Warranty is another important consideration. Most of these poor quality units will only come with one year’s worth of warranty that covers nothing except the parts. This means that if there are any repairs, you’ll have to consult with a customer service agent over the phone to identify the problem. Then, the parts will be shipped to you, and you’ll be left on your own to make the repair. With a quality product and a reputable dealer, you’ll never have to worry. Your warranty will cover two or more years of parts and warranty and you’ll have experienced repairmen to help return your machine back to its original state.

Because these companies have survived for a number of years, you won’t have to worry about not getting the parts you need in the future. Many of these companies continue to offer parts for various models long after they’ve been discontinued.

The automotive lifts and motorcycle lifts produced by reputable companies have a lower chance of breaking down simply because they are better constructed, with higher quality materials and with better welds.

Use & Application Of Different Types Of Automotive, Truck And Motorcycle Lifts

Once you can identify the traits of good quality automotive lifts and motorcycle lifts, you need to decide which type of lift is going to work best for the work you have in mind. Here’s a look at the uses and applications for the various types of car lifts and truck lifts:

– Portable Automotive Lifts: When you want to make repairs on the go, or need a lift for car shows and similar types of events, this style is ideal. They are small, light, and easy to move around, giving you the freedom to get the job done quickly and easily no matter where you are.

– Turf Equipment, ATV, and Motorcycle Lifts: When you’re working on specialty equipment, you need specific lifts in order to do the job safely and efficiently. Motorcycle lifts are the best option for your favorite two-wheeled toy because they are designed specifically for this purpose; other styles are simply an accident waiting to happen. Turf and ATV platforms are ideal for machines because they bring the equipment up to a comfortable height while leaving you room to work on the undersides as well as giving you room to change the heads in the front.

– Two-Post Car Lifts: These are small enough to fit into a small garage or shop bay while still leaving you with room to work on the vehicle. For heavier vehicles, choose an asymmetrical design for added security.

– Four-Post Truck Lifts: The extra posts not only make this style sturdier, but they’re also a better choice for commercial repair bays because of the added convenience of driving the vehicle on and off the platform.

– Scissor Car Lifts: Professional and amateur mechanics both love this style of automotive lifts because of their ability to handle more weight and longer vehicles while still giving you enough space underneath to give you access to the undercarriage.

– Pit Truck Lifts: These are ideal for a busy automotive garage or for areas where space is at a premium because they sit flush with the floor when not in use. They also give you lots of space to work and can be either mounted in the floor or completely portable.

– Storage Lifts: Single and two posts hoists are the best choice when storing any style of vehicle for any length of time. Some of these models are completely freestanding while others will require anchoring, but either way, you’ll find these to be a secure and safe option for almost any vehicle.

Finding The Best Brands In Automotive Lifts, Truck Lifts, Car Lifts & Motorcycle Lifts

The best brand doesn’t just offer quality machines. The best brand offers an entire package that offers you the best value from start to finish. The proper regulatory authorities should certify the equipment and there should be a solid warranty on parts and labor in the event that something goes wrong. The brand itself should also have some longevity to ensure you can get parts, service, and help long after you make your purchase.